September 04, 2025
Not to brag, but here at MU we have an eye for talent — the bath and body kind. While everyone is just scrolling instagram or working their 9-5s, we’re scouring the globe for the newest/ coolest/ quirkiest/ most unique brands in the world. And we’re constantly adding to the collection as we discover more. We’re like the Louvre of the bed/bath/body world, except there are no boring bits you want to race past.
And that is why you’re going to want to immediately know about these brands that are new to the site. Apologies in advance to your credit cards, we can’t be held responsible for instant adding-to-cart.
Paddywax: For over 30 years Paddywax have been making artisan candles from their homebase in Nashville, Tennessee. The inception of each collection begins with a story or place, and then they find a vessel to bring that story to life. Unlike most other home fragrance brands, the vessel is not just a consideration or an afterthought, but something integral to the offering. It’s because of that, that each collection looks unique, and also why no matter what your personal—or decor—style you will always be able to find a Paddywax candle to suit your home (and they also make for excellent gifts too). The scents also align with the stories of each collection and are created and curated with perfumers.
Each candle is made from a soy wax blend, which are known to have cleaner burning and less soot, as well as being better for the environment thanks to their plant-based nature, and the vessels themselves are designed to be collectible and reusable. Candles not your thing? They also make incredibly chic incense that will probably be your next gift.
The Aromatherapy Co: You know how Aussies have a knack for claiming New Zealand brands as their own? Yeah, we’re going to want to do that with this brand too. Born in 1990, the brand quickly became the market leader in home fragrance and body care. The intention was to marry design and decor with body care and home scent, creating beautiful, aesthetic products with sophisticated scents and formulations, led by their design team in Auckland.
They have five signature brands under their umbrella, but let’s talk about the best two (the ones you can buy here).
Therapy by The Aromatherapy Co: A wellness range that absolutely nails the scent combinations, there are kitchen products (hand lotion, room spray, surface spray) in a perfectly zesty combination of Lemongrass, Lime and Bergamot, and a mens line (hand and body wash, face balm, shave cream) in Sea Salt and Sandalwood, for a forest-meet-the-sea freshness that’s still masculine.
Naturals by The Aromatherapy Co: A chic, minimalist line of bath and body products, this collection focuses on natural ingredients and sustainable design with vessels designed to be used over and over again. You may have spotted them in cafe bathrooms and hotels with a all-white design that makes every space instantly elevated. With four classic scent combinations in body hand and body wash and lotion, the only decision you need to make is which to try first.
Stay tuned for more brands landing soon!
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