March 13, 2025
Whether you’re the camping/ hiking/ surfing type, or just someone who likes Earthy scents in their fragrances, there’s something about products and ingredients that come from the earth that make you feel, well, grounded. Here, we share our round-up of products that come from, or are inspired by, the Earth, so that you can get back to nature.
Demeter Fragrance Library Earthworm Cologne Spray, $34.95:
Here’s something you probably never thought you’d want to smell like: earth worms. But here us out: it’s not about actually smelling like worms (because, ew), but the rich, dark soil where they live. It’s the smell of damp forest floors, clean air and that indescribable freshness that makes you want to inhale deeply.
Noosa Basics Charcoal and Eucalyptus Natural Deodorant Stick, $18.50: Two amazing ingredients, both from the Earth. The activated charcoal draws out, and neutralises odour, while the Eucalyptus is odour neutralising and antibacterial. What a power combo!
Demeter Fragrance Library Petrichor Cologne Spray, $34.95: Here’s a fun fact: The term “petrichor” was only coined in 1964 – by Aussie scientists no less – to describe the earthy smell of rain. It’s that special scent in the air when you step out after a storm, the ground wet beneath you and the air laden with a smell you never had a name for – until now.
Surfmud Surfbaby Sensitive Sunscreen, $34.95: No, this is not a mistake. This is on the list because its a mineral sunscreen and the active ingredient is zinc oxide — which, you guessed it, comes from earth. Zinc-based sunscreens are great as they are low irritant which makes them perfect for sensitive skin and babies (after 6 months).
Demeter Fragrance Library Dirt Cologne Spray, $34.95: One of Demeter’s most iconic (and bestselling) fragrances, Dirt captures the smell of the Pennsylvanian fields around the family farm that belonged to Demeter’s founding perfumer. Earthy, rich, and smells like home.
Noosa Basics Cocoa Butter Cream, Ultra Rich, $31: Cocoa butter is derived from the seeds of cocoa beans. natural, heavy-duty moisturiser, cocoa butter is rich in antioxidants and fatty acids making it perfect for skin elasticity and hydration.
Odesse Forest Floor Extrait de Parfum, $89.95: If this is what the forest floor smells like, count us in! Notes in this one include pear, magnolia and jasmine, but it's anchored by delicious cedar and juicy blackberry and plum.
For more products inspired nature and the Earth, check out our full range here