Skip to main content
Free shipping within Australia over $55
MU Australia
0
  • Just Landed
  • Bath + Body
    • Bath + Body Oil
    • Bath Salts, Scrubs + Soaks
    • Body Lotion
    • Body Wash
    • Bubble Bath
    • Deodorant
    • Foot Care
    • Hand Care
    • Hand Sanitiser
    • Hand Wash
    • Soap
  • Beauty + Skincare
    • Cleansers + Scrubs
    • Cosmetics
    • Face Masks
    • Face Oil + Creams
    • Lips
    • Nail Care
    • Sunscreen + After Sun Care
    • Toners + Serums
  • Candles
  • Eco Home
  • Fragrance
    • Cream Perfume
    • Demeter Fragrance Library
    • Demeter Fragrance Library Samplers
    • Natural Fragrance
    • Perfume | EDP
    • Rollerballs + Mini's
    • Zodiac Collection
  • Gifting
  • Hair
  • Home
    • Candles
    • Greeting Cards
    • Incense
    • Reed Diffusers
    • Room Spray + Car Scent
  • Kids, Mums + Bubs
    • Younger Kids
    • Tweens + Teens
    • Mum + Bub
  • Men's
    • Body + Hand Cream
    • Body + Hand Wash
    • Body Scrubs
    • Deodorant
    • Gifts
    • Hair, Beards + Moustache
    • Face Care
    • Fragrance
    • Home Fragrance
    • Sunscreen + After Sun Care
  • Natural
    • Aromatherapy
    • Body Care
    • Cosmetics
    • Deodorant
    • Everyday Essentials
    • Skincare
      • Toner, Oil + Serums
      • Cleansers
    • Sun Care
    • Fragrance
    • Hair Care
    • Hand Cream
    • Hand Wash
    • Home Fragrance
    • Lip Care
    • Man Care
    • Nail Care
    • Pregnancy Care, Kids + Baby
    • Vegan
  • Sunscreen
  • Wellness
  • On Sale
  • Our Best Sellers
  • Our Brands
  • The Beauty Edit
  • Valentine's Day
MU Australia
0
Cart0
  • Just Landed
  • Bath + Body
    • Bath + Body Oil
    • Bath Salts, Scrubs + Soaks
    • Body Lotion
    • Body Wash
    • Bubble Bath
    • Deodorant
    • Foot Care
    • Hand Care
    • Hand Sanitiser
    • Hand Wash
    • Soap
  • Beauty + Skincare
    • Cleansers + Scrubs
    • Cosmetics
    • Face Masks
    • Face Oil + Creams
    • Lips
    • Nail Care
    • Sunscreen + After Sun Care
    • Toners + Serums
  • Candles
  • Eco Home
  • Fragrance
    • Cream Perfume
    • Demeter Fragrance Library
    • Demeter Fragrance Library Samplers
    • Natural Fragrance
    • Perfume | EDP
    • Rollerballs + Mini's
    • Zodiac Collection
  • Gifting
  • Hair
  • Home
    • Candles
    • Greeting Cards
    • Incense
    • Reed Diffusers
    • Room Spray + Car Scent
  • Kids, Mums + Bubs
    • Younger Kids
    • Tweens + Teens
    • Mum + Bub
  • Men's
    • Body + Hand Cream
    • Body + Hand Wash
    • Body Scrubs
    • Deodorant
    • Gifts
    • Hair, Beards + Moustache
    • Face Care
    • Fragrance
    • Home Fragrance
    • Sunscreen + After Sun Care
  • Natural
    • Aromatherapy
    • Body Care
    • Cosmetics
    • Deodorant
    • Everyday Essentials
    • Skincare
      • Toner, Oil + Serums
      • Cleansers
    • Sun Care
    • Fragrance
    • Hair Care
    • Hand Cream
    • Hand Wash
    • Home Fragrance
    • Lip Care
    • Man Care
    • Nail Care
    • Pregnancy Care, Kids + Baby
    • Vegan
  • Sunscreen
  • Wellness
  • On Sale
  • Our Best Sellers
  • Our Brands
  • The Beauty Edit
  • Valentine's Day
  • Home
  • The Beauty Edit
  • Meet the Maker: Dr Scott McGregor from We Are Feel Good Inc

March 10, 2022

Meet the Maker: Dr Scott McGregor from We Are Feel Good Inc

(One of) the brains behind Australia’s best sunscreen

  • Facebook
  • Twitter
  • Pinterest
  • Google+

 

Three families, a campfire and an idea: that’s how buds of We Are Feel Good Inc were born. As the story goes, after days spent fishing and surfing at a remote camp ground in WA, the campfire conversation turned to sunscreen (yes, really). Or more specifically - how underwhelming the sunscreens on the Australian market were. Sunscreen should feel good to wear and it should make people want to wear it. Together they set out to create a brand that did just that, and within 18 months had a game-changing product on the shelves. One of those people was Skin Cancer and Cosmetic Physician, Dr. Scott McGregor, and here he shares what gets him up in the morning, why our skin needs repairing, and the trick to working with (lots of) friends. 

 

What gets you up each morning?

As a Skin Cancer and Cosmetic Physician, I spend my days dealing with the damaging effects of the sun. For many years I have advocated for the daily use of SPF 50 sunscreen as the best way to prevent premature ageing of the skin and skin cancer. Our mission is to help make sunscreen a part of everyone’s daily routine through providing user friendly and effective products – and through education.

 

What was wrong with the sunscreens on the market? 

Sunscreen wasn’t seen as cool, was a bit of a chore to apply daily, and uncomfortable to wear. We recognised this problem and helped provide the solution.

 

What’s the secret to working with six friends? 

We were very lucky from the start to have six very passionate and talented people involved and each person brought a different skill set that was essential to getting it right. I think we nailed all aspects from packaging design, product development, to sales and marketing strategy because of this. Currently, two of us remain working in the business, but our success was built on very solid foundations!

 

We Are Feel Good Inc is now six years old with over a dozen in the range. Which product started it all? 

Our Sensitive, Signature and Coconut Sunscreens were all created about the same time. I knew how I wanted our sunscreens to perform and what ingredients to focus on, and then it was a long process of sampling and modifying until we got it right. We were lucky enough to be the first company in Australia to use a unique preservative system that used emollients rather than traditional preservatives. That is a big part of how we got our products to feel more like a moisturiser than a sunscreen. Our biggest seller has always been our Sensitive Sunscreen Lotion SPF 50+. It’s the broad appeal I think as it’ss suitable for anyone with sensitive skin, babies from six months and children.
 

What was the most challenging part of creating a sunscreen? 

Developing a sunscreen that is different to anything else on the market is tricky. We approached many sunscreen chemists and eventually began working with two leading laboratories. We made and tested many, many samples over the first year, on ourselves and our families until we had the product we wanted. Sunscreens are considered a medicine in Australia so once we had the product we loved, we then needed to pass through many regulatory hoops before we were able to start selling it. Now it’s constant education to make sure that we stay ahead of the curve and deliver the best possible products.

 

What has surprised you most about this journey? 

How bloody hard it is to start a company! haha. You really have to be prepared to sacrifice a lot and to fight on when it all seems hopeless and the money runs out (again!). Only about 10% of new businesses survive long term and make a profit, so without a clear vision and a lot of passion it will get difficult!
 

What will we never see in We are Feel Good products? 

As a brand, we try to steer clear of negative or fear marketing. It’s a trend at the moment to demonise certain ingredients and then claim that your ingredients are “safer” or “ more natural” without any scientific evidence to back these claims. We prefer to highlight the benefits of the great ingredients we use and respect the consumer’s intelligence to not get their ingredient advice from instagram celebrities. If an ingredient is found in a TGA licenced product, it is safe.

 

What are the most important things we should look for when choosing a sunscreen? 

The single most important thing is that it has a TGA licence number on the packaging (usually located on the front of the packaging). This means that according to the latest science, this product is safe to use AND does what it claims to do.  Licensing is extremely strict in Australia and reviewed regularly. Secondly , choose any SPF 50+  sunscreen that you feel good about wearing every day, because that’s what you should be doing.

 

What product have you not yet created but would love to?

I feel that we have helped to make skin protection a bit more fun and easy. The next dream for me would be to help make skin repair simple and affordable. Our new Good Night Skin Restoring Cream is a step in that direction. Australians on average have some of the most sun damaged skin on the planet so we need help!

 

What product are you most proud of? 

I’m very proud of our new Good Night Skin Restoring Cream. It’s our first attempt to introduce skin repair into our range in a simple and affordable way and we are super happy with the results. But most proud would have to be our original range. I really think we were the first brand to offer an affordable SPF 50 that actually felt good to wear. We still get new customers telling us every day how our products have helped change their attitude towards skin protection.

 

What do you think is the biggest sunscreen myth?

There are so many out there. I think the one that annoys me the most is the myth that somehow zinc oxide found in sunscreens is “natural” and works like a “shield” to protect you, so somehow it must be the best and only UV filter safe to use. Zinc oxide found in sunscreen is made in a laboratory just like many other chemicals found in cosmetics. The process is by no means natural. And Zinc oxide protects you from UV rays in exactly the same way as other UV filters – by absorbing the rays and turning them into heat. In reality only about 5% of UV rays are actually reflected. Don’t get me wrong, zinc oxide is one of the best ingredients to use in sunscreen, and we use it a lot, but I don’t like that some companies use fear marketing to get people to use their products , or potentially stop people using sunscreen at all. Don’t be don’t fooled by social media claims. It is an example of fear-based marketing not based on actual science.

 

What do you now know about sunscreen that you didn’t, prior to launch?

So much! Actually up until only a year ago, I worked as a skin cancer physician. I talked alot about sunscreen to my clients everyday, but I realise now how little I knew then. Making good sunscreen is a complicated science, and understanding the chemistry of how all the ingredients come together and perform is next-level. I see it as our duty as a suncare brand to help educate and to make sure we are using the best science and latest technology.

 

Why was Australian made so important to you?

Australia has a worldwide reputation for its innovation and expertise in the skin care field. Our products are formulated to work in the harshest environment and to help repair tough Aussie skin! Needless to say we are proud Australians.

 

What’s next for We are Feel Good Inc?

Lots of exciting products in the sunscreen, moisturiser and skin repair ranges, but my marketing team has told me not to give specifics and ruin the surprise! We are also slowly growing into other parts of Asia, where the demand for great Australian sun care products is growing rapidly.



 

 

The podcast I’m obsessed with is… Rolling Stone Music’s Now Podcast; it’s music industry stories from Rolling Stone Magazine contributors. Conversations with Richard Fidler is also fantastic because it’s just great interviews with interesting people and he has the best voice on radio.

 

The one thing that would surprise people about me is… I dropped out of medicine temporarily and enrolled in Arts. Thankfully, I was talked back into medicine, but I still have the urge to write one day. Also, I had two skin cancers at a young age, hence the life long obsession with suncare!

 

The last person I texted was… My eldest daughter, to make sure she fed the dogs!

 

I take my coffee… Traditional macchiato, strong, repeated mid-morning.

 

I’m most happy when… I’m spending time with my family or surfing or snowboarding with good friends – preferably in Sumatra or Japan!

 

The best piece of advice I’ve ever been given is… Follow your gut, stick to your vision and ignore all the doubters. Also , hard work brings you luck.

 

Shop the range here. 

Follow the brand here. 



 

  • Previous Beauty Edit
  • Next Beauty Edit
Australia Post Trackable

More details here

Australia's No.1 Destination for Body, Bath & Home

Locally owned & operated

Need Assistance?

Contact us here.

Service

Service

  • My Account
  • Track Order
  • Resolution Centre

About Us

About Us

  • About Us
  • Contact Us
  • The Beauty Edit

Information

Information

  • Terms of Use
  • Pay Later with zipPay
  • Privacy Policy
  • Shipping & Returns
  • Security Policy
  • Genderless Skincare

SIGN UP FOR BEAUTY EDIT UPDATES & MORE

Copyright © 2023 MU Australia
ABN: 33 103 806 257
  • Afterpay
  • MasterCard
  • PayPal Express
  • Visa
  • zipPay

Terms & Conditions

Welcome to our website. If you continue to browse and use this website, you are agreeing to comply with and be bound by the following terms and conditions of use, which together with our privacy policy govern MU Australia’s relationship with you in relation to this website. If you disagree with any part of these terms and conditions, please do not use our website.

The term ‘MU Australia’ or ‘us’ or ‘we’ refers to the owner of the website whose registered office is . Our ABN is 33 103 806 257. The term ‘you’ refers to the user or viewer of our website.

The use of this website is subject to the following terms of use:

  • The content of the pages of this website is for your general information and use only. It is subject to change without notice.
  • Neither we nor any third parties provide any warranty or guarantee as to the accuracy, timeliness, performance, completeness or suitability of the information and materials found or offered on this website for any particular purpose. You acknowledge that such information and materials may contain inaccuracies or errors and we expressly exclude liability for any such inaccuracies or errors to the fullest extent permitted by law.
  • Your use of any information or materials on this website is entirely at your own risk, for which we shall not be liable. It shall be your own responsibility to ensure that any products, services or information available through this website meet your specific requirements.
  • This website contains material which is owned by or licensed to us. This material includes, but is not limited to, the design, layout, look, appearance and graphics. Reproduction is prohibited other than in accordance with the copyright notice, which forms part of these terms and conditions.
  • All trademarks reproduced in this website, which are not the property of, or licensed to the operator, are acknowledged on the website.
  • Unauthorised use of this website may give rise to a claim for damages and/or be a criminal offence.
  • From time to time, this website may also include links to other websites. These links are provided for your convenience to provide further information. They do not signify that we endorse the website(s). We have no responsibility for the content of the linked website(s).
  • Your use of this website and any dispute arising out of such use of the website is subject to the laws of Australia.

Privacy Policy

This privacy policy sets out how we uses and protects any information that you give us when you use this website.

We are committed to ensuring that your privacy is protected. Should we ask you to provide certain information by which you can be identified when using this website, then you can be assured that it will only be used in accordance with this privacy statement.

We may change this policy from time to time by updating this page. You should check this page from time to time to ensure that you are happy with any changes.

What we collect

We may collect the following information:

  • name and job title
  • contact information including email address
  • demographic information such as postcode, preferences and interests
  • other information relevant to customer surveys and/or offers

What we do with the information we gather

We require this information to understand your needs and provide you with a better service, and in particular for the following reasons:

  • Internal record keeping.
  • We may use the information to improve our products and services.
  • We may periodically send promotional emails about new products, special offers or other information which we think you may find interesting using the email address which you have provided.
  • From time to time, we may also use your information to contact you for market research purposes. We may contact you by email, phone, fax or mail. We may use the information to customise the website according to your interests.

Security

We are committed to ensuring that your information is secure. In order to prevent unauthorised access or disclosure, we have put in place suitable physical, electronic and managerial procedures to safeguard and secure the information we collect online.

How we use cookies

A cookie is a small file which asks permission to be placed on your computer's hard drive. Once you agree, the file is added and the cookie helps analyse web traffic or lets you know when you visit a particular site. Cookies allow web applications to respond to you as an individual. The web application can tailor its operations to your needs, likes and dislikes by gathering and remembering information about your preferences.

We use traffic log cookies to identify which pages are being used. This helps us analyse data about webpage traffic and improve our website in order to tailor it to customer needs. We only use this information for statistical analysis purposes and then the data is removed from the system.
Overall, cookies help us provide you with a better website by enabling us to monitor which pages you find useful and which you do not. A cookie in no way gives us access to your computer or any information about you, other than the data you choose to share with us.
You can choose to accept or decline cookies. Most web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer. This may prevent you from taking full advantage of the website.

Links to other websites

Our website may contain links to other websites of interest. However, once you have used these links to leave our site, you should note that we do not have any control over that other website. Therefore, we cannot be responsible for the protection and privacy of any information which you provide whilst visiting such sites and such sites are not governed by this privacy statement. You should exercise caution and look at the privacy statement applicable to the website in question.

Controlling your personal information

You may choose to restrict the collection or use of your personal information in the following ways:

  • whenever you are asked to fill in a form on the website, look for the box that you can click to indicate that you do not want the information to be used by anybody for direct marketing purposes
  • if you have previously agreed to us using your personal information for direct marketing purposes, you may change your mind at any time by writing to or emailing us.

We will not sell, distribute or lease your personal information to third parties unless we have your permission or are required by law to do so. We may use your personal information to send you promotional information about third parties which we think you may find interesting if you tell us that you wish this to happen.

If you believe that any information we are holding on you is incorrect or incomplete, please write to or email us as soon as possible at the above address. We will promptly correct any information found to be incorrect.

Afterpay

Shop Now. Pay Later.
100% Interest-free.

Simple instalment plans available instantly at checkout

Select Afterpay as your payment method

Use your existing debit or credit card

Complete your checkout in seconds

No long forms, instant approval online

Pay over 4 equal instalments

Pay fortnightly, enjoy your purchase straight away!


All your need is:

1) An Australian Visa or Mastercard debit/credit card; 2) To be over 18 years of age; 3) To live in Australia

To see Afterpay's complete terms, visit https://www.afterpay.com.au/terms

© 2023 Afterpay

eWAY Payment Gateway