May 20, 2021
Have you ever stopped to think about why you’re attracted to certain beauty products while you visibly scrunch your nose up at others? How some people will drop $500 on a facial, while others will labour over a $10 buy? It could be to do with your star sign.
Every zodiac sign is unique and has their own characteristics, but more than that, every single person has their own unique star chart that maps exactly where the stars were the minute they were born. This is what is called a birth or natal chart, and knowing a little about this will help you understand even more about you, and why you do the things you do.
You can download these for free on astro.com or via the co-star astrology app. But, why are we going all deep into your astro chart? Because actually when it comes to beauty, your choices and your approach are linked to your Venus sign – and where that sits in your chart. Finding this out can uncover more A-ha moments than you realise. So if you’ve ever wondered why you’re a Capricon who loves a red lip, or a Libra who exclusively shops beauty on sale, this could be the key to unlocking why. Take a minute to discover this, and read on to learn more.
Venus in Aries:
You want bang for buck in your beauty life which means ingredients and products that actually work. You’re also impatient and want the results fast – so masks that leave you instantly glowing or hydrated are a real winner. Aries love to make an entrance and aren’t afraid of a statement too, so a bold lip or coloured liner will appeal to the fire in your skin.
Try: The Unnamed Brightening and Anti-Ageing Sheet Mask, $12.95; $29.95; Ere Perez Olive Oil Lipstick in First Date, $34; Demeter Fragrance Library Aries EDT, $34.95; Crazy Rumors Aries Zodiac Lip Balm, $8.95
Taureans love beauty and aesthetics, so if your Venus is in Taurus it means you’re not afraid to throw down a considerable amount of cash on something luxe, as long as it’s also amazing quality. Indulgence is also your vibe and you probably already have monthly massages booked in – a year in advance. Predictably, you’re not into mass beauty, preferring something exclusive, limited edition or hand made.
Gem’s are all about self-expression and love things that are light, happy, fun, and even a touch gimmicky. Because you change your mind often, you love fast-beauty and are also into the trends – especially if they’re bright and playful because this really is an extension of who you are.
The mother sign of the zodiac is all about the timeless classics. Subdued colours and neutral palettes, you shy away from trends that aren’t tried-and-tested, and instead opt for sentimental things, like the scent your mum wore, or a cult product with a 80-year heritage.
One thing that is true about Leo’s: you are not shy. The limelight is always yours for the taking, so it’s no surprise that when Venus sits in this sign, you gravitate towards show-stopping looks that will make people visibly double take. Playful, creative, yet easily bored, if you've ever wondered who wears all the shades in a eyeshadow palette, it’s definitely someone with Venus in Leo.
When Venus hangs out in the most practical sign of the zodiac, it’s definitely not there for flamboyance. Quality items that serve a practical purpose are your go-tos, and your cupboards won’t be bursting the newest and latest, but rather a considered edit of things like fragrance-free moisturiser, pimple creams and razors that are also cost effective because truth be told you don’t see the point in a lot of it.
If Venus feels a little awkward in Virgo, Libra is where it hits its stride. Balance and beauty are two of the things this sign love the most and you surround yourself with everything that is aesthetically pleasing. If it’s lush and sparks joy, then Libra is IN. That said, you are still all about the harmony, so products also need to be well-balanced to appeal to these sensibilities.
Try: Crazy Rumors Libra Zodiac Lip Balm, $8.95; Demeter Fragrance Library Libra EDT, $34.95; Cedar and Stone The Twilight One Chamomile and Kelp Night Moisturiser, $45; Rohr Remedy Boab and Rosehip Face and Body Oil, $45; The Perfume Oil Company Santal Perfume Oil, $29.95.
Everything a Scorpio does is calculated, detailed. No one can apply a perfect winged liner like this sign! You love everything intense, from unexpected, sexy perfumes to a kohl liner, but your edit is concise and chosen with intention. Venus is scorpio values their individuality too, so bespoke items and niche brands will always appeal over mass market buys.
Eclectic is a Sag’s middle name, and opening their beauty cupboard you’d never be quite sure what to expect. You love learning and love travel, so anything that reminds you of an adventure will be a definite hit, as will be multi-use products that you can throw in your bag and use wherever and whenever the wind takes you.
Try: Demeter Fragrance Library Sagittarius EDT, $34.95; Crazy Rumors Sagittarius Zodiac Lip Balm, $8.95; Demeter Fragrance Library Cuba Cologne Spray, $19.95; Ere Perez Beetroot Lip and Cheek Tint in Joy, $34
It’s no surprise that a sign who enjoys order and practicality as a pastime, is not into fussy beauty products. Quality yes, classic, absolutely, but fussy? Forget about it. Not afraid to spend cash, you just want something that works and will last – and then you’ll probably buy 10 of them so you don’t ever have to deal with anything running out.
All about originality, if an Aquarian sees something on Instagram, the trend is already dead to them. You’re on a one-person mission to always find the quirkiest, most unusual take on things and set the trends rather than follow them. If a product allows Aquarian’s freedom and self-expression you are definitely in.
Try: Demeter Fragrance Library Aquarius EDT, $34.95; Crazy Rumors Aquarius Zodiac Lip Balm, $8.95; Demeter Fragrance Library Coriander Tea Cologne Spray, $19.95; Tokyo Milk Dark Clove Cigarette Lip Balm, $14.95.
The emotional dreamer of the zodiac, Venus is Pisces is all about romance: soft palettes, bubble baths and products that make you feel good, loved and nurtured. And when you do find these products? You’ll be loyal to them forever.