Urban Apothecary started life as a passion for fragrance and desire to layer traditional ingredients of flowers, fruits, resins and woods in unconventional, contemporary ways. Every scent shaped from this collaboration of art with science is inspired by a personal recollection brought to life through the clever blending of notes rich with ambiance.
These distinctive aromas, a mixture of memories and moods, are curated into a collection of truly original scents for the home. Dress the urban environment with fragrances that inspire, nurture and transport.
Founder Tajinder Banwait, both entrepreneur and beauty industry stalwart, is the creative force behind the brand. Part fragrance ’nose’ and artisan, she is the perfumer-alchemist that brings an unusual approach to the pairing of botanicals. From an early age Tajinder began a love a air with perfume that continues to this day. She believes that locking memories in fragrance, as if each were a scented snapshot, is a pleasing way to remember special moments. Hence every fragrance recounts a personal experience, from walking in woodland after rain to catching the intriguing perfumed sillage of a passing stranger. These nostalgic musings encourage connection by evoking memories and becoming the catalyst for creating new ones.