November 02, 2023
Clean beauty may have been a buzzword over the last five years, but this little micro trend takes it to the next level: smell like clean. Maybe it’s an extension of the everything shower, or maybe we can credit TikTok, but either way, right now we’re all obsessed with smelling like we’ve just taken a shower. You know the vibes: it’s fresh, with a hint of soap, and not a bit of the “day smell” on your skin. It’s the kind of thing that’s often described in books; distinctive yet subtle so that people are left wondering if you’re wearing if you’re wearing a scent at all — and that’s what makes it so magic.
The good news is you don’t have to take 20 showers a day to get that fresh-shower smell because perfumers know its allure and have generously captured — and bottled — that scent for us all. Here are five of our favourite iterations of the perfect “clean” smell for you to choose from, from the masters of capturing feeling-in-a-scent: Demeter Fragrance Library. You’re welcome.
Demeter Fragrance Library Linen Cologne, $32.95: Freshly laundered sheets? YES. Freshly laundered sheets you didn’t have to wash and fold yourself? Big YES. This scent captured the crispness of just-washed and sun dried linen. It’s crisp and fresh and captures the feeling of new sheets like nothing else.
Demeter Fragrance Library New Baby Cologne, $32.95: OK this is next level, because who doesn’t love the smell of new babies (no one, that’s who). The brand describes this as light, bright and airy. It’s all those things, but there’s also a creaminess (like a milky, creaminess that’s almost like talc) and probably also some magic in there because it definitely smells like that delicious top-of-a-baby’s-head-smell.
Demeter Fragrance Library Clean Skin Cologne, $32.95: The literal definition of smelling freshly showered. It’s delicate and transparent in that it could definitely just be the way you smell every day (love that for us) but there’s also the ever-so-subtle hints of blend of orange, lemon, white rose, bergamot peach and vanilla — everything you’d likely have in your soap/body wash that lingers on the skin.
Demeter Fragrance Library Laundromat Cologne, $32.95: One of Demeter’s worldwide best-sellers, this is one of the ultimate clean scents: crisp, fresh, a very subtle hint of soap, and the residual warm smell of fabric that’s been dried. Heaven.
Demeter Fragrance Library Petrichor Cologne, $32.95: If you like your clean scents a little more on the earthy side, Petrichor is the scent of the earth and the air after rain. It’s clean, with a outdoorsy twist and a bit more depth.