February 04, 2021
As Aussies, we often look overseas for inspiration. But when it comes to beauty ingredients, we have some of the best, most potent resources in our own backyard – and finally the world is starting to take notice. Here, we get you acquainted with one of the beauty world’s current darlings: Kakadu Plum.
What is it?
Like the name suggests, Kakadu Plum is a superfruit that is native to Australia, specifically the Kakadu region and around Arnhem land. Indigenous communities have been using the fruit for years as an antiseptic remedy, however it’s only popped up in mainstream beauty products in the last decade or so.
As you may know, Kakadu has one of the toughest climates in the world, so the fruit has had to adapt and survive, which it’s been able to do through its unique mix of phytonutrients and antioxidants – the most potent being vitamin C.
Why is Kakadu Plum so special?
Kakadu Plum contains the highest level of natural vitamin C of any plant. In fact it has more than 100 times that which is found in oranges. Aside from this impressive stat, it also contains the pigment-inhibiting antioxidant Gallic acid, and also Ellagic acid which is known to reduce the potential of photoaging and DNA damage.
The benefits of vitamin C
So why should you care about vitamin C? So many reasons. It works for pretty much everyone on a gamut of skin concerns including addressing brightness, uneven skin tone, rough texture, pigmentation and redness. It’s also an antioxidant – and a powerful one at that. In skincare we need antioxidants to help reduce the effect of environmental aggressors and repair damaged skin cells.
When to use Kakadu Plum
You’ll find this all-star in everything from serums to sunscreens and it works on all skin types. And, despite being great for day or night, it really comes into its own during the day because of its brightening and pigment-inhibiting properties, as well as fighting UV damage.